Having just wrapped up their sets at this year’s Reading & Leeds Festival, Pennsylvania based two-piece Tigers Jaw have just unveiled a rather moving and touching video for their song ‘Escape Plan’, the latest cut from their recent full-length, ‘spin’.
The video, which was directed by Foxing‘s Josh Coll along with John Komar, is a tragic portrayal of individuals relying on digital avatars to live their lives and form their experiences in a virtual reality.
You can stream and watch the video ‘Escape Plan’ below.
Speaking of the song, guitarist/vocalist Ben Walsh comments, “‘Escape Plan’ is a song about feeling stuck in your old ways, and trying to find the courage to make changes to your life. Earlier this year, when Josh Coll (director) and I were first talking about video concept ideas, I had to cancel a few calls because my grandfather passed away. That got him thinking about conversations he had with his grandfather before he passed. He remembered talking about technology and how our generation relies on it so much. The video focuses on the juxtaposition between these beautiful cinematic “real life” scenes and the stark, sterile, inferior virtual reality that the characters seem to want to escape to. Hopefully it’s a reminder that the real world is beautiful and we should look up from our phones more often.”
The band’s new album, ‘spin’, is available now through Black Cement Records.