VIDEO: Svalbard – For The Sake Of The Breed

Credit: Promo

Gearing up to the release of their brand new album, ‘It’s Hard To Have Hope’, Bristolian heavy-hitters Svalbard have now unveiled a video for their new single ‘For The Sake Of The Breed’ following its premiere with Kerrang!.

Speaking about the song, frontwoman Serena Cherry comments, “We are firm believers in the “adopt, don’t shop” mantra towards choosing a furry friend. Why spend thousands of pounds on a pure bred dog when there’s thousands of dogs in shelters who are desperate for a loving home?

When you adopt, not only do you save a life, but you support a charity rather than a private breeder’s business. There has always seemed to be an element of ‘playing god’ to me with pure bred dog breeders. With brachecephallic breeds like pugs, often it seems the health of the dog gets forsaken for the sake of maintaining the supposedly “desirable” squashed-face look. If only it were as desirable to adopt a mongrel dog in need.”

You can stream and watch the video for ‘For The Sake Of The Breed’ below.

The band’s new album, ‘It’s Hard To Have Hope’, is set to be released on May 25th 2018 via Holy Roar Records.