TRICKS OF THE TRADE: Vocals – Joe Sinclair (She Must Burn)

All of us who are into heavy music know more than just a handful of pretty dominant and established vocalists who can scream like any demonic force you find in any horror made to date. However, there’s always emerging acts equipped with talent of a similar calibre just waiting to burst onto the scene. One of which comes from London’s She Must Burn, lead by frontman Joe Sinclair who are currently tearing venues across the UK in support of extreme metal tyrants, Cradle Of Filth.

We had a little chat for some pointers from Sinclair to see what bands pushed him into becoming a vocalist, tips and tricks he’s learned along the way, how he’s healed from any damage, and more.


I’ve been influenced heavily by many UK underground bands over the past ten or so years; plenty that many wouldn’t recognise or remember. There are also plenty of more established bands, like Whitechapel, Dimmu Borgir, and Cattle Decapitation. When I was growing up, Mitch Lucker (Suicide Silence) certainly made a huge impression on me. That guy set a great example not only as a wonderful person, but without a doubt being the best frontman that I have ever seen. I remember watching him and being so transfixed on him. I met him after the show and he was a true gentlemen. RIP Mitch. Gone but never forgotten mate.

I’m a also a major fan of Danni Filth. He’s so unique, and a big inspiration to me. It’s crazy to say that we’re blessed enough to go on tour with Cradle Of Filth this year.


I prefer it as theatrical and dark as possible; the kind that cuts glass. I certainly have a soft spot for clean singing. Generally anything with great structure and technique is appreciated.


I started a shit little band with the idea of becoming a vocalist. I was so worried about what people would think because I’d never done it before. You have no idea what to expect from yourself. I begged the guitarist to teach me bass guitar so that I didn’t shame myself. He forced me to do vocals and that was that.

Playing covers is great for beginners, as both a vocalist and a band. It gives you the opportunity to nail the type of style and technique that you’re looking to execute. That being said, once you get the hang of it move on to your own writing. The beauty of making music is to express your feelings and to create something that you can call your own as an individual and as a team/band.


Stay calm, work on that breathing, and prepare your diaphragm. It’s important not to overthink; have your own space, but remember when you’re performing that it’s only you performing your music, and be proud of what you’re about to do. Don’t be afraid. Strength comes with time. Don’t throw yourself around when trying this technique. Stand up tall and stay focused. It’s not about looking like Michael Jackson and sounding shit. People want to hear your music, not see your dance moves. Don’t get drunk either. You need focus on that technique. Personally, I stay away from the beers and all of that shit.


You’ll never know enough, you will forever learn and gain. It’s private tuition in a sense, and many musicians need it and find it useful. I personally have never used tuition videos. I learnt the old school way of being shit, fucking myself up, and learning from my own mistakes. However, a mate of mine, Aaron Matts (Betraying The Martyrs), has some great tips that he shares. Check him out, he’s sick.


Nobody wants to get hurt, thing is when you first start you’re likely to through trial fuck yourself up a little. This will heal. You have to learn from mistakes, so don’t be disheartened. You’re not going to step into practice and sound like Phil Bozeman (Whitechapel). Make sure your band check their levels so you can comfortably hear yourself, otherwise a track in and you’re out of there.

When it comes to recording, many find it tough, but take your time. You’ll progress. Again, levels need to be on point through those headphones. Let the producer know when and if you need a break. You might need a few takes, but who cares? Nobody knows that shit. Listeners hear the finishing product, and so will you in the end. I wouldn’t suggest getting smashed after to “celebrate”. Always take a breather and allow yourself to recover for a little time after. Stay out of the cold, and allow your body temperate to level.


The bottom line is if you want to do something, do it. Don’t hold back. Find yourself some friends/musicians and just get on it. Always have high desire, self-belief, ️positivity, and never give up. Thank you to anyone that supports our band. Come and see us, it would be our pleasure.

She Must Burns‘ self-titled debut EP is available now through Ghost Music.

Are you in a band? Do you own a label or PR company? Want to share your experience and tips with others aspiring to do the same thing? Get in touch with our features editor, Mike Heath (email or Twitter), and we can share your tricks of the trade.

Written by Zach Redrup (@zachredrup)