California’s Trapt have been making headlines across several publications in recent months, but barely for their music or their at the time forthcoming eighth album, ‘Shadow Work’.
In May, however, they claimed on Twitter that the soon-to-be-released full-length record would be “one of the top 5 albums that will ever exist for all of time”.
The new TRAPT album “Shadow Work” is the best piece of music trapt has put out and probably one of the top 5 albums that will ever exist for all of time
— TRAPT (@TRAPTOFFICIAL) May 8, 2020
After being released on July 3rd, it turns out that the album only managed to shift a total of 600 copies in its debut week, according to Nielsen SoundScan data, which is an 87% drop from their previous studio album, ‘DNA’, released in 2016.
Trapt once again makes rock history as their earth-shattering monster of a record sells 600 copies it’s first week! 🔥 pic.twitter.com/fYNVfpbZg7
— Billy (@muchoawesomeo) July 15, 2020
Of course, when this data was raised to the band on Twitter they disputed it, claiming that they in fact sold almost 4,000 units in the same week.
We sold almost 4k albums from July 3 to July 9….. Not bad for a band that did everything ourselves and got zero word said about it on any DSPs🤷🏻♂️ We’re happy with it. Not sure what chart you are looking at, cause they would be missing quite a few.
— TRAPT (@TRAPTOFFICIAL) July 15, 2020
As a result of these sale numbers, ‘Shadow Work’ failed to enter the Billboard 200 chart.