Today, Australian deathcore powerhouse Thy Art Is Murder dropped their fifth album, ‘Human Target’, and with it they’ve also released a video for the song ‘New Gods’.
The video is designed to look like it’s shot through a smartphone ready to be delivered via a social media platform, which guitarist Andy Marsh explains is what the song is all about.
“‘New Gods’ is interwoven in theme with the song ‘Chemical Christ’, discussing the idea of mental health and modern inventions’ intervention with a natural state of consciousness. The idea that social media is one of the major driving forces of increasing levels of depression in the western world was fascinating to us, and we thought what better way to use the platform ironically to discuss these ideas than by using an aspect ratio designed specifically for it. We hope you watch the clip and then put your phone down, life is better through the eye of the beholder than the lens of an algorithm.”
You can check out the video for ‘New Gods’ below.
The band’s fifth studio album, ‘Human Target’, is out now through Nuclear Blast Records/Human Warfare Records.