On Tuesday (November 19th, 2019), British rock icons The Who were granted the honour of being the first name to receive a stone on The Music Walk Of Fame in Camden Town, London.
Members Roger Daltrey and Pete Townshend were presented with their award by Primal Scream‘s own Bobby Gillespie at the cultural attraction which is set to become a huge accolade for the global music industry.
Using AR technology of The Music Walk Of Fame app, visitors will be able to scan this and also future stones and be taken on a journey through the culture and history of music, using stones and landmarks as trigger points to learn more.
You can watch a short video of The Who‘s induction below.
The Music Walk Of Fame is set to honour icons throughout the music industry, including bands, artists, writers, producers, and even the instruments and equipment, as well as a publicly voted ‘artist of the year’.
Across the next two decades, further stones will be unveiled, some of which with accompanying live performances.
You can find more details on the official The Music Walk Of Fame website (here).