Californian self-proclaimed “hauntedmansion-core” outfit New Years Day have just unveiled a rather ominous and folklore-esque video for their song, ‘Disgust Me’.
Directed by Orie McGinness, the video sees vocalist Ash Costello presented as two different characters; one wandering in a creepy forest covered in face paint, and the other practicing some surreal witchcraft in a spooky shed.
Speaking about the song’s meaning and also the message being portrayed in the video, Costello commented further.
“‘Disgust Me’ is about seeing the side of someone that they tend to hide. Whether it be because they have deemed it undesirable or unattractive for whatever reason or out of fear of being judged as less than because of the dark sides they possess. ‘Disgust Me’ is asking the listener to not be afraid to show these parts because it just may bring you relief instead of sorrow. I am asked a lot why I decided to dye my hair half red and half black, so I saw the ‘Disgust Me’ music video as an opportunity to give that a story of its own. The all-black-haired girl calling upon the dark spirits to show themselves, and the all-red-haired girl who’s been lost alone in the wilderness, coming together to make one whole person. To me it felt symbolic, like the two sides of me can both shine, the light and the dark.”
You can stream and watch the video for ‘Disgust Me’ below.
The band’s new EP, ‘Diary Of A Creep’, is out now through Century Media Records.