Wrexham based pop-punk favourites Neck Deep have gone a little bit spooky with their new video for their song ‘Don’t Wait’, which features a guest vocal spot from Architects frontman, Sam Carter.
The concept for the video was co-written by vocalist Ben Barlow, who detailed that it had both a political message and a social message at its core.
“I knew the video had to convey that message but we also wanted it be somewhat cryptic and not too on the nose. For the first time in the history of the band, I came up with the basic treatment for this video and teamed up with good mates and long-time collaborators Joshua Halling and Daniel Broadley (Our World Is Grey), working closely with them on the video was an awesome process and they really took my idea and ran with it.
The premise of the video is that there are three characters who are all at different phases in their lives, yet they are somewhat connected (how they are connected is for the viewer to figure out).
The ‘beggar/deity’ character is prominent in all of their lives and has tried to guide them in what they’re doing, however successfully or unsuccessfully. As well as this deity, all the characters are featured being bound by ropes, metaphorically being ‘controlled’.
All of these visual references tie into the lyrics of the song and it’s really down to the viewer for them to try and understand it and work it out! For that reason I think it’s one of the most interesting and visually appealing videos we’ve ever done. We wanted to stray from the typical ‘band in a forest’ type set up and really let the story and the meaning of the song drive the video. OWIG really did nail this one and I’m beyond stoked to have been involved in some capacity. All I can say is good luck working it out!”
You can stream and watch the video for ‘Don’t Wait’ below.
The band’s third album, ‘The Peace And The Panic’, is out now through Hopeless Records.