London is a haven for pop-up shops and events of all kinds, from fashion and art, to food and giant inflatables, and it seems like rock bands are now jumping in the trend.
Last month saw the Foo Fighters open their own pub to promote their newest album, and now none other than Metallica will be opening a pop up shop ahead of their UK headline tour.
The news was announced on Twitter:
— Metallica (@Metallica) 5 October 2017
Previous pop up shops the band have hosted around the world have featured brand new, exclusive, and collectible items, and there’s no reason to suspect the London venue will be any different, so this could be the first chance for UK fans to get their hands on some new gear from the WorldWired Tour.
The Metallica Pop Up Shop will be open from October 18th to October 23rd at 45 Charlotte Road, London, EC2A 3PD. Opening hours will be 12:00 until 18:00 daily.