Ahead of the release of their new ‘Hound’ EP next month, up-and-coming Birmingham based trio Creature have debuted a video for their new song, ‘Cold Man’s World’.
This is what guitarist/vocalist James Thompson had to say about the track.
“I’ve always been intrigued by the dark side of mankind, the moralities of people in power and how they seek to manipulate us to retain control. How does someone get to a point of such extreme dehumanisation that an entire population is seen as an obstacle to coerce rather than fellow beings? The process the morph character endures in the video is not dissimilar to what we go through every day, interacting with the algorithms of social media and the internet. We are prime targets to be exploited and have seen how this has been applied by Cambridge Analytica recently. It has rightfully angered many of us.”
You can stream and watch the video for ‘Cold Man’s World’ below.
The band’s second album, ‘Hound’, is set to be released on October 18th 2019 through Grey Ghosts Records.