Sheffield’s Bring Me The Horizon have teamed up with popular streaming platform Spotify to allow fans to create their own personalised t-shirts, based on their listening habits.
All fans have to do is link up their Spotify account with the band’s website (here), and then choose their top six tracks from the band’s sixth studio album, ‘amo’, which was released earlier this year.
Using a music intelligence platform called The Echo Nest, the site will then analyse loudness and energy along with collating the data of their listening habits on the selected songs to create a unique design, which can then be printed onto a t-shirt.
However, it’s worth noting that in order to create your custom shirt, you’ll have grant the album’s label — Sony Music Entertainment — access to your Spotify data. You can find all of the permissions that they request below.
There are over ten possible colour outcomes, some more common than others, but it’s a great way for fans to create their own unique piece of band merchandise if you don’t mind the details the label requires to create them.