After mysteriously, cryptically, and surprisingly bringing a gradual release as the day went on of their fifth album ‘Science Fiction’ last week (August 17th 2017), it seems that despite all odds and deviations from the standard album release format, New York emotional rockers Brand New are strongly predicted to secure their first #1 charting record on the Billboard 200.
This news was reported by Billboard themselves (here), whose chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new September 9th 2017 dated Billboard 200 chart is scheduled to be revealed on Billboard‘s websites on August 27th 2017, and this is when Brand New are expected to debut at the #1 spot.
Their new and fifth album in total, ‘Science Fiction’, is the band’s first in 8 years, following up their 2009 full-length offering, ‘Daisy’. The band kept to their known reputation that they’ve built over the years of hiding behind smoke and mirrors to surprise release the record, first by dispatching untitled and initially anonymous CDs limited to 500 out to fans who had pre-ordered the very limited vinyl upon its announcement a couple of days prior on August 15th 2017. The CD contained one 61-minute long track, named ‘44.5902N104.7146W’, which points to the Devils Tower National Monument in Wyoming.
Later that same day, following much speculation and investigation from the fans, and then eventual confirmation from the band themselves, the one track was the entirety of the band’s new album, ‘Science Fiction’, which was made available for purchase from the website of the band’s own label Procrastinate! Music Traitors that evening, with digital orders being provided immediately whilst shipping orders would follow in October 2017. The band have carried out no other form of promotion or PR for the record.
If ‘Science Fiction’ arrives at #1, it will mark the third rock album to lead the Billboard 200 in 2017, following Arcade Fire‘s ‘Everything Now’ and Linkin Park‘s ‘One More Light’. Additionally, ‘Science Fiction’ would also become the first independently distributed album to hit #1 on the chart this year.