As all good fans know by now, Avenged Sevenfold dropped their newest album ‘The Stage’ a few months back without any warning. Viewed by many as a daring decision, recently vocalist M. Shadows has shed some further light on the thought process behind it all, saying that he didn’t “know if it was the greatest plan in the world”.
In an interview with Full Metal Jackie on the 95.5 KLOS Whiplash show, Shadows revealed all. You can read more about this below:
“We’re just trying to figure out new ways to get music to people, to excite the fanbase. Also, people have shorter attention spans now with the way information comes and goes so quickly on the Internet. We’re just trying to figure out the puzzle. And one thing that we really didn’t wanna do was be months out [from the album release] and just keep releasing singles and really just getting on people’s nerves with all the promotion. So this was just another way to do it. I don’t know if it was the greatest plan in the world, but I know it was a plan, and it was different, and it was exciting to us.
But I just talked to a few radio stations today and there’s radio DJs that got [the] ‘God Damn’ [single] for the first time, and they’re, like, ‘Yeah, so the new record’s coming out, huh?’ And I go, ‘No. The record came out four months ago. And they’re, like, ‘Really? Why are we just getting a single now?’ So there’s a lot of explaining to do, I guess. Part of this Metallica tour is gonna be us getting in front of the people and making our case for, ‘Hey, this is a cool record and you should check it out.’ Or that it exists at all.”
The band’s new album, ‘The Stage’, is available now through Capitol Records.