Asking Alexandria are proud to share that they have signed a UK deal with Better Noise Music, whose roster already boasts the likes of Papa Roach and Bad Wolves.
As a UK only deal, it’s assumed at this stage that Sumerian Records will continue to represent the band in other territories.
The label and artist development company’s President Dan Waite had this to say of the signing.
“Today we welcome Asking Alexandria into the Better Noise Music label, and we are thrilled to join them on the next chapter of their musical journey. The fact that Asking Alexandria are from the UK with a worldwide audience, gives us the opportunity to deepen their strong connections with fans on both a local and international level across Better Noise Music’s global offices. As a global touring act they have over one billion cumulative streams and views, and we look forward to building on that success.”
Founding member and guitarist/vocalist Ben Bruce also commented on the signing.
“We are all extremely excited to be part of the passionate team at Better Noise Music. Over the past ten years, we’ve been so grateful to connect with fans all over the world. While we’ve concentrated particularly on our North American fanbase in the past, our goal for the future is that our music and live shows become more accessible to audiences on a global scale. That is why we jumped at the chance to sign to Better Noise. Working with the team out of the label’s UK branch gives us the opportunity to be more connected as a band to our home country, while simultaneously working with all of their international offices to reach our goals. We are all extremely proud to hail from England and getting back in touch with our roots is something that is beyond exciting to us. We are more focused, more driven and more determined than ever before. Thank you to everyone who has helped us and supported us over the years. It truly means the world to us. Here’s to the future.”
Asking Alexandria are currently in the studio working on new material, which is expected to see a release later this year.
More details will be confirmed as they develop.