NEWS: As It Is share dark video for ‘The Stigma (Boys Don’t Cry)’!

Credit: Promo

Brighton based pop-punks turned emos As It Is have just shared a dark video to accompany their anthemic new single, ‘The Stigma (Boys Don’t Cry)’.

Speaking further about the message behind both the song and its video, the band have said it’s to rebel and speak out against outdated ideals.

“This song and video tackle toxic masculinity, and the long overdue need to rebel and speak out against outdated ideals that to this day continue to threaten individuality. The eponymous ‘stigma’ is that sense of blemish and shame so often associated with showing and expressing emotion, that causes too many to hide who they are. It is totally acceptable to show feeling; it is real and human to do so, and not something that should be arbitrarily gendered and hidden from view. In these increasingly disconnected times, where empathy is seemingly on a decline at many levels of everyday modern life, it is vital to stand up against such outdated tropes.”

You can stream and check out the video for ‘The Stigma (Boys Don’t Cry)’ below.

The band’s upcoming third full-length, ‘The Great Depression’, is set to drop on August 10th 2018 via Fearless Records.

You can pre-order the album online now via the band’s official website (here), iTunes (here), Amazon (here), and Google Play (here).