Seattle, Washington based grunge rock legends Alice In Chains have just unveiled an Adam Mason directed video to accompany ‘Never Fade’, the latest track lifted from their recent record, ‘Rainier Fog’.
Speaking of the video and its cryptic cinematic shots, vocalist/guitarist William DuVall had this to say.
“The ‘Never Fade’ video is a continuation of ‘The One You Know’. The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”
You can stream and watch the video for ‘Never Fade’ below.
The band’s sixth studio album, ‘Rainier Fog’, is out now on BMG.