Rising from the ever developing and ever delivering scene of the recent British alternative rock scene, Hey Vanity take on the exciting and experimental task of delivering a debut piece of material. In the hope of becoming another impressive outfit to emerge from the alt-rock scene, the band offer their five track EP, ‘Breathe, Bleed, Grow’, to get our teeth into.
Leading them from the front is the title track, oozing with melody structured vocals and a beautifully adapted chorus around those vocals, Hey Vanity settle the listener in with a well executed opener. Following the similar yet consistent song structure and delivery, ‘Terry Tibbs’ passes by with the same distinctive hooks and soaring chorus nature as its predecessor. It’s clear by this point that the band has clear song writing promise, not just on a foundation level, but, on a vast developing level, one which is only expressing its teething traits and still manages to deliver at a good standard.
‘Same Old Game’ enforces itself as the strongest track on the record, offering a development in exposition and intensity whilst still adopting the fruitful vocals of the previous additions to the record. Although the band offer up a consistent track by track record, the material as a whole offers a frustrating reluctance, a reluctance to flourish effectively, to reach the heights that it so clearly can grasp, and ‘Same Old Game’ only acts as a teaser to those heights.
By no means have Hey Vanity failed with ‘Breathe, Bleed, Grow’; if anything it has cemented itself as an optimistic insight into what could possibly come. With such consistent ammunition of choruses and song writing ability, it’s difficult to avoid singing along with the tracks. However, there’s a feeling of underlining reluctance, a feeling of selling ones self short, as though we haven’t even heard the band at all yet. And, as stated before, that’s by no means a bad thing. It’s a good thing.
Written by Calv Robinson