When Essex lads Create To Inspire first showed their faces back in 2014, having won the Red Bull Studios Live At Download that year, and by extension performing at the well renowned Download Festival, they didn’t have anything official to their name. Their ‘Halfway Home’ EP followed soon after, a release that showed a band with much promise despite their infancy and, despite a few appearances here and there and a tour run supporting While She Sleeps, things have been pretty quite in the Create To Inspire camp since.
Fast-forward to 2016, the band have inked a new label deal with Basick Records, and though we knew they were only halfway there last time, the band have finally arrived home. It is here that we collectively discover some sad news as the band confess to us, ‘Home Is Where My Heart Dies’. Ironically, this has left Create To Inspire to sound more alive than before, and though their heart may be dead, their passion and talent is everything but.
After a few cymbal smashes, the distorted fuzzy guitars lead us in with opening track ‘History’, and it’s not long before the screamed refrains of Sean Midson grab us by the balls (metaphorically, ladies). These paired with Midson‘s searing cleans leave us in an awe-stricken daze that you’ll only find within the most refined depths of melodic hardcore/post-hardcore.
There’s something very POLAR., Heart In Hand and Napoleon about these guys, yet they come equipped alongside some pop sensibilities a la Finch and even a little Mallory Knox when it comes to the chorus hooks. ‘Don’t Let Go’ is easily pinned with the tag of “strongest track” of this EP, and really highlights the ideas that were presented on ‘Halfway Home’ have hit the ground running, and the year and a half between the two EPs has bestowed them with a wealth of experience that has allowed them to nuture this release.
Sure, Create To Inspire haven’t reinvented the wheel here. Hell, they’re still a very young act, but ‘Home Is Where My Heart Dies’ not only helps to enrich what was achieved on their previous EP, it also helps establish themselves as serious contenders in their scene. For the attention of Napoleon, Feed The Rhino, etc, you’ve got some serious competition incoming.
Written by Zach Redrup (@zachredrup)