You Love Her Coz She’s Dead have a great name and a great aesthetic. A memorable moniker will work in their favour, as will their zombified image to play off the influx of un-dead love that’s been coming in the last few years. But, aside from this, the electro-duo run into trouble with their self-titled debut.
What YLHCSD do is decidedly niche, feeling less accessible than most mainstream dance and electronic music. Sounding closer to a caffeinated Does It Offend You, Yeah? than more popular or well-known dance acts, its barrage of tech noise and crowded mixes might be too much for many listeners. There is an undisciplined quality to their sound. Though some will really enjoy this unbridled, unstructured approach, many will also be put off by it. In fact, most elements that make up YLHCSD‘s core sound could be described as love/hate. Even the vocals: a distinctive female, shouted vocal line that to one person might sound boisterous and exciting, but then to another sounds yappy and irritating.
Polarising then, but let’s see how the songs stack up. The opening one-two punch of ‘Leap Of Desire (I)’ and ‘Sunday Best’ is a promising start. However, these tracks prove to be the interesting glimmers in a mushy and inconsistent album. ‘Mud’ is forgettable, ‘Blinded’ soon grates after a couple of listens and ‘Legacy’ lacks boundaries to shape it in to a more enjoyable experience. It’s only the sprawling insanity of ‘Pull Out The Nails’ and the fuzzy electro of ‘This Is A Raid’ that stop the middle of this album from being entirely skippable.
Unlike genre contemporaries like, say, The Prodigy, YLHCSD just don’t have the hooks or the catchiness to accompany their interesting music. And without this memorable quality, a lot of their appeal is lost. Their blend of electronic sounds, chip tune and dub elements has truly inspired moments and often sounds very cool, but they are ultimately relatively shallow and forgettable. The duo are clearly very clever with their sound manipulation, and achieve unusual results. But, more often than not, they miss the dance-hit mark and land on irritating-noise instead.
The verdict then. YLHCSD are definitely a unique beast, for better or worse, and there is a small demographic who will absolutely adore this sound. It’s as niche as it gets in the dance genre, and the mixes are occasionally truly inspired. But, for a more mainstream audience, this stuff is too off the wall and inaccessible. If you’re looking for something abrasive that takes electronica in a slightly new direction, take a risk and pick this one up. Otherwise, avoid.
Written by Grant Bailey
Founder & Editor for DEAD PRESS! | Atheist and antitheist. | Judge of the quick & the dead since 1989.