ALBUM: The Effect – Landing In Reverse

Release Date: February 10th, 2012
Label: Reverse Records
Twitter: None available


The Effect are your typical North London alternative band trying to break through into the music industry, or so they appear. Their album may take a few listens to fully get into, but once you do you can see the gem hidden within this band. The album contains well written catchy songs with a punchy rock beat to each, even the slower songs. The effect weave vocals, keys, guitars and drums together to create something which sounds like it was meant to be.

Opening song ‘Unforgettable’ has clear single quality with an upbeat rhythm and dance worthy guitar chords, whether the song truly is unforgettable is something you may have to make up for yourself. ‘Forever’ has the feeling of a slower Biffy Clyro song (minus the Scottish accent, sadly) with strong bass chords and minimal soft background drumming leaving the song mesmerizing to listen to.

There’s frequent use of keyboards throughout this album, giving the band an extra dimension, and this is showcased during keyboard-heavy ‘Just Sing’ and ‘Hope And Light’. For a band’s first album, these songs are certainly mature and well produced, paving the way for an exciting and what I’m sure will be well anticipated follow up.

Each song on this album has a completely different sound to them, which gives a refreshing change to the piles of albums you hear where every song could be a continuation of the previous. This really shows the true diversity of the band and hopefully this will help their staying power. First time listeners might compare the band’s sound to that of Snow Patrol, Coldplay or even Red Hot Chili Peppers, but whichever you choose something everybody can agree on is all eleven tracks have engaging sounds, catchy choruses and beautiful arrangements.

Written by Rhian Westbury