ALBUM REVIEW: False Advertising – Brainfreeze

Release Date: November 8th 2019
Label: Alcopop! Records


Showing promise early on, Mancunian trio False Advertising have been busy honing their craft across the country and with the backing of Alcopop! Records, the group offer us ‘Brainfreeze’.

Kicking off with ‘Influenza’, Josh Seller‘s dirty bass lines crunch over Jen Hingley‘s discordant guitar notes to create a fuzzed out homage to the Sub-Pop heydays. Mixing frustration into the swirling distortion, Hingley‘s vocal delivery gives the track an infectious authenticity.

Following up with the lightning fast ‘You Said’, drummer Chris Watt and Seller‘s bass work give a sleazy swing to the catchy track. Packed with lush vocal harmonies and thick bursts of biting cynicism in equal measure, the cut encapsulates the trio’s tightly wound song writing style.

Taking the pace back, ‘Uncomfortable’ works with loose chords and minimalist melodies alongside Watt‘s fill laden patterns to build towards the track’s left field bridge. Filled with walking bass patterns and ascending vocal patterns, it moves away from the stomping and snarling trio from the start of the record.

Switching places on ‘We’ve Heard This All Before’, the low and crooning vocal style of Watt adds a new dimension to the record. With the inclusion of the stabbing bridge and stoner rock vibe of the track, the record begins to delve past the Seattle sound of their 2015 self-titled full-length.

Incorporating acoustic soundscapes on ‘Reading It Wrong’ and utilising heavy vocal reverb on ‘You Weren’t In My Dream’ allows the group to stretch their sound out further. Showing an ambition that defies their relatively short time as a group, False Advertising continue to build on their existing sound as the record progresses.

Balancing a grunge inspired rawness with forays into the more experimental areas of alternative rock is a risky move, but armed with solid choruses and strong production, ‘Brainfreeze’ repeatedly continues to straddle both styles smoothly.

With the second half of the record sliding between styles, the band showcase multiple styles, ensuring that momentum is maintained. From the shuffling indie rock of ‘Personal Gain’ to the tonal shift at the end of ‘At The Top’, the trio keep us on our toes.

With ‘Brainfreeze’, False Advertising manage to expand on their sound whilst retaining their core elements. Energetic and willing to experiment, False Advertising have proven to be a welcome addition to the UK music scene.