ALBUM: Moose Blood – I’ll Keep You In Mind, From Time To Time

Release Date: October 7th, 2014
Label: No Sleep Records
Website: None available


Emo music was deemed uncool and disappeared without a whimper not long back, but a recent resurgence of emotional pop-punk has lead a revival of heartbroken lyrics and songs of loneliness and solitude. Over the last two years, Moose Blood have shown the potential to take the baton for British emo and show the world that the genre should be as rife and dominant as it was in its heyday. Now, the time has come to fulfil that early promise with a gritty debut full of Brand New influenced punk-fuelled songs that keep you dancing and crying throughout.

Opening with a modest yet powerful ballad, ‘Cherry’ captures and sets the tone that Moose Blood effortlessly aim for in ‘I’ll Keep You In Mind, From Time To Time’; delicate and touching vocals with memorable lyrics that put you in the head of the song writer. Not that the Canterbury boys aren’t able to pack a punch when needed; single ‘Swim Deep’ picks the tempo up with a melodic chorus and back-up vocals to guide the song along, ending in a crescendo of gang screaming and overlapping voices for one of many highlights on the album.

It’s easy to lose yourself in the familiarity of the album, with recurring themes in songs making you feel as if you’re a part of the furniture. The father-orientated ‘Pups’ is a nostalgic view on family characters that we’ve been introduced to already so can relate to instantly, which plays on the mind even before the terrific sing-a-longs and coarse twangs of Eddy Brewerton‘s voice take control. The older material of ‘Boston’ and ‘Bukowski’ intertwines with the unheard songs with their revamped versions that help them to disguise as brand new tracks, but the underlying quality of the original song writing remains.

Although ‘I’ll Keep You In Mind…’ is excellent from the first line, the thoughtfulness and intelligence of Moose Blood‘s craft runs deep into the fourth and fifth spins of the record as it sinks into whichever part of your brain holds all the memories in it. The band can sound like Gnarwolves when needed, but take note of the slower jams for full appreciation of the art on display and lose yourself in the revival inducing album that is the perfect springboard to success for this new British talent.

Written by Michael Heath (@MikeBeef)