Glamour Of The Kill are a bit like Marmite, you’ll either love them, or you’ll, like me, catastrophically hate them. They are in fact just another metal band playing at Bullet For My Valentine and dressing up as Escape The Fate. Although ‘The Summoning’ is GOTK‘s debut full-length, they’re by no means a new band. Having burst onto the scene with their self-titled EP in 2008, the band have built a loyal fanbase throughout the UK and secured support slots for the likes of Dragonforce and Avenged Sevenfold.
As ‘The Summoning’ bursts into opener ‘If Only She Knew’, it doesn’t seem to be too bad. Although displaying a clear lack of originality, the riff is catchy and dirty enough to capture your full attention and keep your foot tapping. Unfortunately though, the vocals burst in. GOTK seem to be cursed with a bad Matt Tuck impersonator, who sucks all character out of the songs with his whiney melody lines. Not only this, but the lyrical content is very basic and, at times, cringeworthy.
Choked with unnecessary guitar solos even the most enthusiastic of air guitarists would get sick of, this is an album which can only be described as incredibly irritating. Finding it hard to distinguish one song from the other, Glamour Of The Kill have created an album which sounds as if they’ve used the same chord progression for every song. When third song and leading single ‘Feeling Alive’ drones in, I feel as though I’ve just listened to the exact same song.
Although there is no escaping that, individually, they are very talented musicians, the sheer lack of creativity over powers what they are capable of. If every part of my body didn’t hate their sound so much, I would say it’s a shame, but to create such a boring album and still have an aroma of arrogance floating around them is nothing short of astounding. Yes, they have an audience, but for how long? GOTK will inevitably diminish into a cloud of dry ice and hairspray eventually, leaving behind not a scent to remember them by. But for now they can join the long list of bands trying to make a name for themselves in metalcore, a genre overwhelmed by good intentions but poor results.
Written by Chris Loomes