ALBUM: Breathe Carolina – Hell Is What You Make It

Release Date: July 12th, 2011
Label: Fearless Records


Electo-pop pair Breathe Carolina have alway been one of those bands who’ve been polarised, you either love them or you hate them and everything that they do. Coming from their self-produced and self-released EP ‘Gossip’ and album ‘It’s Classy, Not Classic’, it was clear that though their ideas held potential, their end quality didn’t reflect it. 2009’s ‘Hello Fascination’ brought more life into the band’s sound with a backing band as opposed to GarageBand, but still, their style as a whole was a little clustered. Now, with new album ‘Hell Is What You Make It’, the duo are finally at a stage where they’ve developed themselves and their sound into something far more substantial and solid.

Though undoubtedly very few people’s perception on the band is going to change easily despite this far superior record, already existing fans and those willing to give them another chance will easily notice how much more refined Breathe Carolina now are. After a short introduction track, first proper offering ‘Wooly’ stands as one of the band’s best songs to date, and brings their strengths of melodicy, infectious synth and their limits of heaviness into one 3-minute long filtered offering.

Despite David Schmitt‘s clear improvement on his voice, their faithful friend auto-tune still shows its face in this record, so if that was one of your biggest turn-offs with this band then disappointment still awaits you. However, those who can look past this will discover that around this that the band’s soundscapes have clearly soared. The cool genre of today (dubstep) also shows face through songs ‘Get Off Easy’ and ‘Chemicals’, and ‘Sweat It Out’ and first single ‘Blackout’ packs some pretty sharp hooks.

The stubborn still won’t turn their heads for Breathe Carolina off the back of this, but one thing for sure is that ‘Hell Is What You Make It’ is a definite improvement for the electro-pop duo. What’s more, most of the tracks on here will make a great addition to most Summer playlists.

Written by Zach Redrup