ALBUM: Attack! Attack! – The Latest Fashion

Release Date: September 27th, 2010
Label: Hassle Records
Website: None available


There’s always a constant confusion between the two: Attack Attack! from America, and Attack! Attack! from Wales. Aside from one exclamation mark their names are indentical, and they’ve released both of their albums in the same year as each other. What is different though is their sounds; the Yankees going with a metal and synth fusion and the Welsh going with an alternative rock approach. The latter of the two had a good foundation going with their self-titled debut, but follow-up ‘The Latest Fashion’ is a great build up from what was already there into something more refined and stronger.

No change in direction has occured, and no huge diversity is present either. Instead, what Attack! Attack! have done is gone back to the blackboard with the same idea as before but made it harder, better, faster and stronger this time around. Think of it as just like their self-titled, but back better and more improved! Opener ‘Everybody Knows’ brings into play everything you can expect from the rest of the record to follow in a small snippet; the catchy choruses, alt rock main body with slight punk undertones, and simple but solid and energetic song structures. They show their softer sides too on tracks like ‘Blood On My Hands’ and ‘Best Mistake’, slowing down the fast and upbeat nature of the album for small breathers before chucking you back in again.

‘Seen Me Lately’ stands as a contender for one of the band’s best songs to date, with it’s swift changing of fast palm-muted chords underneath the verse lines before rushing into a fast and poppy chorus hook you won’t soon forget. The album’s title track shows a bit more of a youthful and distorted approach, with the scratchy vocal effects and punk rock chord progression making things a little more simple but still fun.

It’s not perfection, but it’s definitely in there with some of the better albums of 2010 so far. Attack! Attack! have shown they’re costantly honing on their sound and songwriting, pushing themselves further forward in the overcrowd they’re sitting comfortably in.

Written by Zach Redrup