Everyone knows that after the huge surge in popularity with Drop Dead Clothing, the amount of people trying to recreate the company’s success by setting up and running their own alternative clothing companies. Needless to say, most of these were complete flops and failed within the first few months of their existence, but some perservered much longer, and even a slight few managed to survive and are still running strong today. One of these success stories is Michael Douglass (or Dougie if he’s your mate) and his line, Big Deal Clothing.
With 2010 consisting of the brand setting up stalls and selling at high profile festivals like Ghostfest and Hevy, and tours alongside sponsored bands Bury Tomorrow and Shadows Chasing Ghosts, constant shoots from Marianne Harris, and not to mention features in magazines like FRONT and the brand being sold in stores around Europe, we wanted to learn more about the story with Big Deal and where it all began. We caught up with founder and main man Dougie to find out his story, his plan for success, and where he hopes 2011 is going to take the company: