You should never judge a book by its cover, yet the reaction on the face of your average music enthusiast will tell you all you need to know when they are told that It Lives, It Breathes were the first band to be signed to Fronzilla‘s record label, Stay Sick Recordings. The band – pushed by Attila‘s Marmite vocalist – are everything that you’d expect them to be; aesthetically off-putting, Vans Warped Tour ready electronic metalcore for people who assumedly have never listened to any other music before in their life. ‘Silver Knights’ is over the top, completely unnecessary, and so distinctly terrible that it might actually work.
Avicii dancehall beats mixed with harsh/clean dual vocals make up the general framework of the album, as displayed in ‘The Eulogy’, which is probably the finest few minutes you’ll get from the Rhode Island mullet-wearing newcomers, as it actually resembles a rock/metal track in places. Equally, ‘Dance In The Dark’ has a feel of a heavier Set It Off to it, and uses the melodrama to an advantage that might even appeal to fans of Papa Roach.
Sadly, the rest is particularly challenging to get your head around, and none more than ‘Miley Virus (The One)’, which doesn’t just prove that It Lives, It Breathes can come up with shit names for songs as well as bands, but they can write fourth or fifth rate club tracks for 12-year-old kids to sneer at. ‘Prizefighter’ similarly throws the guitars into a skip and insists on almost 8-bit gaming sounds bridging together the vocals, while ‘Got No Time’ has 80s hair metal synths on crack to succeed a baffling auto-tuned ‘Rock This!’ for maximum confusion.
There’s something to be said for making rubbish music as opposed to indifferent music. Splitting opinions is your best friend in 2016 as there’s so much debate and discussion about everything that you’ll eventually find someone who disagrees with you; if you hate and despise something enough, then there’s a very good chance that someone out there loves it. Just when we thought that bands like Breathe Carolina and Brokencyde had been laughed out of the scene, there’ll be enough people riding the fad wave to ensure these bands get a couple of releases, especially when they have the support of people like Jonny Craig and Chris Fronzak.
It Lives, It Breathes are pretty offensive to what you would assume was everyone, but their Europop meets Ghost Town sound will be lifesaving to a big chunk of the scene kids, and you know what? Good luck to ’em.
Written by Mike Heath (@MikeBeef)
Founder & Editor for DEAD PRESS! | Atheist and antitheist. | Judge of the quick & the dead since 1989. | Aspiring freelance pizza eater.