NEWS: Iron Maiden launch new beer, Light Brigade!
January 12th, 2018
British heavy metal legends Iron Maiden have teamed up with independent family brewers Robinsons to create a new beer, Light Brigade. The drink, which is a unique golden English ale with a 4.1% ABV, has been developed in support of charity.
6p of each pint and 5p of each bottle sold will be donated to Help For Heroes, a British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service, some of which live with complex wounds and injuries (both physical and mental), and are looking to regain their purpose in life.
Robinsons and Iron Maiden, who jointly launched the band’s Trooper beer almost five years ago which has now sold over 20 million pints worldwide, were immediately enthusiastic about the idea when Help For Heroes approached them about it.
Speaking further on the idea behind the drink, Iron Maiden frontman Bruce Dickinson said, “We are very proud to have been asked to get involved. I have been an instructor on several of British Airways’ flight simulator ‘Flying Heroes’ days for Help For Heroes Veterans, so I know the charity and the work that they do well. Light Brigade is our interpretation of a golden ale that maintains the elements of strength and character that are the essence of Trooper but at a more sessionable level. In fact, the two beers complement each other very well.”
Light Brigade is designed as a session ale for beer and music fans everywhere. It will also be produced on a long-term basis, differentiating it from the other limited edition Trooper beers: 666, Red ‘N Black, and Hallowed.
The new Light Brigade beer is available to pre-order online now from the Robinsons Brewery website (here) for delivery from February 1st 2018, and will be stocked in supermarkets nationwide and selected pubs from February 19th 2018 onwards.